According to Forbes’ announcement in 2019, MobiFone ranked 5th in the Top 50 most prestigious brands in Vietnam. Within the field of Telecommunications, MobiFone brand value is ranked 2nd among 3 big corporations in Telecommunications industry.
According to Forbes’ data, in this fourth ranking, the total value of 50 brands reached over $9.3 billion - an increase of $1.2 billion compared to the third list, which involves 20 Vietnamese business brands worthing over $100 million.
Forbes announced in the Top 50 most prestigious brands in Vietnam, MobiFone value brand reached nearly $400 million, which ranked 5th in the Top 50 most prestigious brands in Vietnam. If considering in the field of Telecommunications, Forbes only takes into account of 3 big mobile network operators: Viettel, MobiFone, and Vinaphone. The total brand value of these 3 mobile network operators was announced by Forbes, which is considered to be over $2.85 billion. Particularly, MobiFone brand value ranked second in these 3 mobile network operators.
In order to get this brand evaluation result, Forbes Vietnam has applied the evaluation method of Forbes (USA) and considered the role of brand contribution for business performance of businesses. The most prestigious brands are the brands that achieve high revenue in many sectors where the brand plays a leading role.
In early 2019, Brand Finance announced the report and MobiFone ranked 6th in the Top 50 most prestigious brands of 2018 in Vietnam (up 1 rank compared to 2017). Particularly in the field of Telecommunications, MobiFone’s brand value ranks second among three major mobile network operators. According to Brand Finance's report, MobiFone's brand value in 2018 increased by 17% compared to 2017.
MobiFone is known as the first mobile network operator in Vietnam, and it has been evaluated for many years as the best customer service provider. Previously, MobiFone was conducting to strengthen more 3G/ 4G stations, optimizing the coverage quality and proceeding to test 5G in third quarter of 2019. From now until the end of the year, MobiFone will continue to invest, expand the network, increase the number of 4G stations of MobiFone to 30,000 stations, ensure 4G coverage nationwide and have superior quality in leading market areas. Thus, MobiFone 4G quality has been confirmed with the examination result of the Telecommunications Department, the Ministry of Information and Communications announced that MobiFone had the 4G fastest speed in Hanoi area in the last January of 2019.
MobiFone continues to take customers as a center, maintain the role as the best quality customer care network provider. In the future, MobiFone will apply the technologies of the industrial revolution 4.0 such as 5G; ioT, AI, Big data, Blockchain… to bring different customer care services, best meet the needs and satisfy customers.